Good Strategy is the key to the success of Integrated Marketing. It’s not about doing more but doing the right things in right way, at right time i.e., blending customer opinion with marketing, it was previously called as pipeline engineering.
Taking customer-centric approach to marketing, all customers oriented functions within an organization need to be integrated. Integration is a better way to overcome fragmentation. Steve McKee’s Statement “To fight off fragmentation effectively, everything you do attract, convert, retain, and engage your customers should be integrated.” Seems so actual and true.
In this growing technological world, mobile development is one of the most innovative and actively growing sectors. As per the…
A responsive website is a website which can be viewed across a wide range of devices, from mobile phones to…
IOT (internet of things) is an advanced automation and analytics system which exploits networking, sensing big data, and artificial intelligence…
B2B branding activities when coupled with blogging give more mileage and visibility to the company. In fact, blogging has become…
Developing brand online is a very lengthy process and difficult process that has to be impeccably planned and executed. Among…
With over 300 million users active on Twitter – both young and old, this social media platform is becoming easier…