How Best Can We Go Integrated in a Speciality Marketing World

Good Strategy is the key to the success of Integrated Marketing. It’s not about doing more but doing the right things in right way, at right time i.e., blending customer opinion with marketing, it was previously called as pipeline engineering.

Taking customer-centric approach to marketing, all customers oriented functions within an organization need to be integrated. Integration is a better way to overcome fragmentation. Steve McKee’s Statement “To fight off fragmentation effectively, everything you do attract, convert, retain, and engage your customers should be integrated.” Seems so actual and true.

With the goal of customer-centric, for integrated marketing, we need to have few practices:

  • Customer Journey Mapping : Maps should include all customer interactions across the internal organizational functions, external channels and mediums.
  • Architecture : Consideration of text and graphics, for particular solution/medium or function/lifecycle combination, must be implemented, and shared as applicable externally. Managers and Marketing managers must work closer to flesh out prioritized messaging for each medium and for each stage of product lifecycle.
  • Data Integration : Integrated data must be tapered across all internal organizations and with key partners must be implemented. The resulting data will help the customer mapping as well as informing decisions.
  • Metrics : Metrics Integration across all the functions and rolled up to business priorities. Marketing excellence is required along with focus on providing leadership by fostering and institutionalizing best practices, enhancing team skills to improve marketing performance, achieving business results through increased agility.
tertium_admin

Share
Published by
tertium_admin

Recent Posts

LATEST TRENDS IN MOBILE APPLICATION DEVELOPMENT

In this growing technological world, mobile development is one of the most innovative and actively growing sectors. As per the…

6 years ago

10 REASONS WHY YOUR BUSINESS NEEDS A RESPONSIVE WEBSITE

A responsive website is a website which can be viewed across a wide range of devices, from mobile phones to…

6 years ago

IOT

IOT (internet of things) is an advanced automation and analytics system which exploits networking, sensing big data, and artificial intelligence…

6 years ago

Three best B2B blogging strategies to enhance your business

B2B branding activities when coupled with blogging give more mileage and visibility to the company. In fact, blogging has become…

6 years ago

Digital marketing strategies to develop your brand loyalty!

Developing brand online is a very lengthy process and difficult process that has to be impeccably planned and executed. Among…

6 years ago

Twitter chats – the untouched area in the digital marketing space

With over 300 million users active on Twitter – both young and old, this social media platform is becoming easier…

6 years ago