Why a Marketer should Consider Bing as a part of their Digital Marketing Strategy?

Most people across the world are only familiar with one search engine and that is Google. But what if another search engine emerges to the top and replaces Google in the next few years. Yes! That’s right; Bing – a search engine owned and operated by Microsoft – is on the rise again.

Likewise, it is not the first time that Bing has entered the market. This leads to a speculation that Bing might put an end to Google’s monopoly, remains completely unjustified. That being said, Bing is certainly very different from other search engines and it does sport some exclusive features.

Accordingly, for the last few years, Bing has been increasing its market share. It has taken away from Google. In the UK, Bing has already begun replacing Google as a search engine. People are looking for newer and unique avenues.

Moreover, Bing has revealed data about this and how their searches help individuals in the UK. As per the search engines claims, it is presently getting about 15 billion searches per month operating through it. This means at least 138 million searches are based within the European Union (EU).

As per the statistics revealed by the search engine, a huge number of users are still considering Bing as an option to get their information from. Therefore, Bing can be used as a legitimate platform for digital marketers to optimize their website and make it more user-friendly by learning its algorithms.

Operating systems such as Windows 10 and other latest versions are integrating Bing network in current systems. Furthermore, advertisements on Bing stay for a longer period of times. The users of this search engine convert 20 percent better than other search engines. And users actually spend 80 percent more of their time, which gives digital marketers an equal opportunity to tap this crowd by adopting upcoming Bing algorithms.

However, Bing does not have a market share as huge as that of Google, but it is increasing gradually. Besides, there are people still seeking information through Bing. At this juncture, marketers should begin taking tiny steps to keep themselves ahead of the competition. When they are fully sure that Bing will overpower Google, only then they should accelerate into optimizing their website for Bing.