It is rather surprising to know how numerous B2B companies are now considering content marketing as a major contributing force to enhance client satisfaction and generate revenue.

Many B2B marketing professionals consider content marketing a great tactic to lure potential prospects as it offers customers plenty of space to research, learn, compare and understand the product or service before making a final purchase.

One of the many content marketing techniques that B2B marketing professionals are looking into is Dynamic Keyword Insertion (DKI) – a strategy which is allows marketers or advertisers to use keywords to personalize their online advertisements, emails or landing pages so that customers could see that specific keyword trending in the landing page or ad while searching.

The versatile nature of DKI allows B2B marketing professionals to insert trending backend or frontend keywords in the title of the Ad, URL, display and destination URL.

DKI is a widely used marketing strategy adopted by many B2B marketers as it helps them to boost their marketing strategies in the following ways:

• Attaining more relevancy:

The use of DKI makes the landing page more relevant to the keywords used. This also helps boost better Quality Score – a rating variable used by Google to determine the relevance and quality of keywords and PPC (Pay Per Click) ads – which significantly lower costs.

• Modifying content of landing page:

DKI helps marketers to customize their landing page and generate web traffic by adding and deleting keywords as per search trend data. This can accelerate higher sales conversions and Return on Investment (ROI).

• Developing and matching exclusive ads to the landing page:

DKI offers marketers an option to create exclusive ads and match them to their landing pages. This would invariably lead potential prospects to click on the ad and get directed to the respective page. This also enhances the Click Through Rate (CTR).

• Time saving:

Creating distinct ad groups based on each ad copy for every particular keyword matched and targeted to each landing page is rather an exhausting activity especially when a marketer is loaded with a burden of search keywords. DKI cuts down time by enabling marketers to utilize one template with vast volumes of search keyword.

There are plenty of online tools that offer customized DKI services to marketers. These tools offer relevancy in every PPC campaign by guiding online traffic to specifically what they are searching for.