IOT (internet of things) is an advanced automation and analytics system which exploits networking, sensing big data, and artificial intelligence technology...

Social media reputation is an essential consideration – if not managed properly – can either topple or temporarily dissolve a business...

One of the greatest fears that haunt inbound marketers is whether their emails are read or discarded by their customers. In order to get an active response,...

Account based marketing (ABM) is gaining significant momentum these days. Many B2B marketing professionals are considering it a viable option to generate the required demand for their products and ser...

Online reputation management is an essential part of every digital marketing strategy as it entails the brand, customer preferences and company standards. A healthy online brand reputation is somethin...

Despite having a highly well-developed internal risk management program, many risk managers tend to overlook significant threats coming from the company’s technological component. These omissions ca...

We all know for a fact that we hate waiting! In general people hate to wait, be it a queue at McDonalds or a billing counter, no matter what – nobody likes to wait. The same applies also on digital ...

Good Strategy is the key to the success of Integrated Marketing. It’s not about doing more but doing the right things in right way, at right time i.e., blending customer opinion with marketing, it w...

Let’s make a sure understanding of Brand. Brand is nothing but knowing about the customers and relating to our products. So let us look into few of the most beneficial tips for small businesses to p...