B2B branding activities when coupled with blogging give more mileage and visibility to the company. In fact, blogging has become an integral part of most B2B marketing campaigns and is often equated.....

Developing brand online is a very lengthy process and difficult process that has to be impeccably planned and executed. Among the crucial steps in the brand building process is creating brand loyalty....

With over 300 million users active on Twitter – both young and old, this social media platform is becoming easier for many marketing professionals to boot and launch...

Marketers often experience a creative drought – the inability to think differently under deadlines – and the condition further exacerbates when the event for the campaign...

Social bookmarking has long existed in the digital marketing space. It is, perhaps, one of the oldest off-page SEO practices that have been implemented by many companies...

Ever since its inception, B2B marketing professionals have been trying to derive plenty of possibilities to be a marketing success on LinkedIn...

For inbound marketing to be successful, a marketer has to develop good quality and engaging content to attract users and ultimately lead them to making...

The general objective of assessing market segments is to select multiple segments to enter. Selection of a target market is the choice of which and the number of market...

A few activities in B2B marketing, such as email campaigns and lead generation, generate instant outcomes. Activities that generally involve direct

What was once communicated through desktops and the internet, the same is now being communicated via smartphones and tablets...

What makes an ad highly effective in bringing better sales? As marketers, we have all seen ads that never fail to grab our attention and we just can’t wait to learn more...

Content writing is an art that many marketers need to master because it is the first thing that every customer encounters when they visit a website...