Did you know Pinterest is the fourth largest web traffic driver in the world? Often considered an online marketing tool for several B2C companies, Pinterest’s increased popularity in the realm of so...

Digital or online advertising spend has witnessed persistent growth over the years and is likely to take over other traditional forms of marketing such as print and television. This means that markete...

The success factor of an online business heavily relies on the amount of prospects visiting the website on a daily basis. An increase in web traffic indicates higher conversions or potential sales whi...

Having a high click through rate (CTR) is something that every marketing professional aims to achieve through their online advertising or pay per click (PPC) promotions. A high CTR shows the relevance...

It is rather surprising to know how numerous B2B companies are now considering content marketing as a major contributing force to enhance client satisfaction and generate revenue. Many B2B marketing p...

The three pillars of SEO remain the same- Authority, Content and Indexed Age. Thee three are vital for a SEO tick. The above-mentioned three pillars are considered as the fundamental driving principle...

Social media and Artificial Intelligence (AI) are now rapidly taking over the world of modern marketing, weeding out traditional methods such as posters, offline advertisements, TV, radio and newspape...

This topic might sound drab, but given the growing demand and need for unique product and service solutions to business problems, more and more companies are investing in product engineering services ...

This is an age where moving content and animations are preferred to written or stable content. According to a study, the average human attention span of 12 seconds, calculated in 2000, had significant...

Marketing plays a key role in the success of any business. There are well-known four ‘P’ called the basic pillars – People, Product, Partner, and Process which gives the concise description of m...

We all know for a fact that we hate waiting! In general people hate to wait, be it a queue at McDonalds or a billing counter, no matter what – nobody likes to wait. The same applies also on digital ...

Most ecommerce portals fail to achieve the desired search engine rankings due to poor choice of keywords. Recognizing suitable keyword is vital to any ecommerce business to succeed and survive in the ...