Did you know Pinterest is the fourth largest web traffic driver in the world? Often considered an online marketing tool for several B2C companies, Pinterest’s increased popularity in the realm of social media can also serve as valuable resource to B2B companies as well. According to statistica, 55% of people used Pinterest as a platform to find or shop for products, thus making it an easy catch for B2B marketers to promote their products and services to a range of diverse audience.

Here is why Pinterest is considered a potent tool to generate B2B prospects:

• Visual content increases brand awareness:

Similar to Instagram, Pinterest allows companies to dedicate a page exclusively to visual content. A combined visual presence can increase brand awareness, and Pinterest thrives as a successful channel to help companies achieve that visual message.

Since, human have a relatively shorter attention span and it is the duty of marketers to glue customers to the ads, Pinterest can prove to be the best medium with regards to promoting captivating visuals and at the same time reserving uninterrupted attention from potential customers.

A marketer can promote their online ads, brochures and other collateral through Pinterest as it solidifies brand visibility within the social domain.

• Transform texts into pins:

A marketer can transform texts into pins or visual content on Pinterest especially when they have a blog post, ebook or any other form of content. The headings of such content get easily transformed into pins, hence directing prospects to the website or desired landing page. If a company lacks well-written and genuine content, they could use Pinterest to share quotes and taglines.

• Nurturing prospects by linking back pins:

Creating a Pinterest page with dedicated and branded visual content is just one aspect of B2B lead generation. Once a marketer has built a dedicate customer following, they can keep them engaged and direct them back to the website again by linking each of the pins to corresponding landing pages.

Through Pinterest, a marketer can direct influencers and other big spenders to their website by ensuring the pins are taking the followers to the correct landing page or site where they can make a purchase.

• Infographics

Pinterest can help companies to establish themselves and be known as powerful visual content curators. In order to increase their following, a marketer can also share industry relevant infographics and share it on their Pinterest page. When a marketer is pinning the latest and popular industry-related infographics, they are indeed attracting the right prospects and strengthening their brand as an expert and well-informed contributor to the space.

 

In conclusion, many companies believe Pinterest as a social media platform is relevant only to B2C companies and retailers. This misconception by all means should be changed as many B2C prospects could also be B2B prospects who would like to purchase industrials goods and services. Moreover, Pinterest has the ability to make brands more visually appealing thereby making companies emerge as credible thought leaders and influencers among the crowd.