Content writing is an art that many marketers need to master because it is the first thing that every customer encounters when they visit a website. A web page with flawless and informative content is always preferred to that which lacks genuine content and displays only promotional information.

In this digital age, the written content is suppressed by video and live content. This is because the attention span of a customer has reduced drastically. Customers often require content that is crisp, captivating and which speaks more on the “how” element than the “what” element.

From this, it is clear that content should not only be short and captivating but must offer a reliable solution to the problems of customers.

To make written content more powerful and attention-grabbing, a marketer must know when and how to use keywords in their piece. The usage of right keywords make the website trend in search engines and pushes buyers to visit the web page.

However, it is equally essential for a marketer to know whether the keyword used in the content is either deviating people from clicking on the link or encouraging them to visit the web page.

How to conduct an extensive keyword research?

Keywords ascertain the strength of a website and web pages. No matter what superior SEO strategies a marketer uses in their content writing efforts, keyword analysis should be given the right precedence.

Even if a marketer develops authoritative inbound links and they are unaware of their keyword ranking and which of them are underperforming, they still fail in their endeavors. Although Google no longer sees keywords as the only ranking factor, organic ranking decisions are made based on keywords that are thematic and subject-related keywords.

To analyze keywords, a marketer could use customized SEO keyword analyzer tools. It helps them understand the use of both backend and frontend keywords. These tools show in detail the meta description, meta tags and title tags of the website which a marketer should correct or change accordingly.

To be on the safer side, a marketer must ensure that the title and description should be short and crisp.

Furthermore, for a basic keyword check a marketer could make use of the free online keyword analysis tool but the outcomes generated might not be as accurate that from customized and paid tools.