The success factor of an online business heavily relies on the amount of prospects visiting the website on a daily basis. An increase in web traffic indicates higher conversions or potential sales while a decrease in the same can indicate poor website performance. Nevertheless, web traffic is the only determiner or a metric against which online businesses can track their progress in the market.

To get an advanced understanding of website performance, an analysis of the traffic generated is required. Web traffic analysis is based on certain consumer metrics such as the origin of the traffic, visitor/user feedback, landing page analysis, pages that are frequently being visited, online campaign performance and more importantly, the percentage of users who have made a purchase from the website.

• How does it help SEM?

Web traffic analysis is a highly valuable Search Engine Marketing (SEM) service that can offer the most crucial information to online marketing professionals to implement strategic changes to efficiently manage increasing traffic and growing business demands.

Besides, it can also analyse the efficacy of online marketing campaigns, enhance secondary marketing efforts and at the same time save time, energy and money. Moreover, for the perceived efficiency of the keywords used in search engines, a marketing professional can also regulate their website’s statistics by a good web traffic analysis report as it would reveal the ranking and results for the same.

• Spam detection:

In order to maintain credibility in the market, it is essential for a marketing professional or digital marketer to keep their website spam-free, which is almost another issue to handle. Continuous spam tabs, pop-ups and other unwanted junk advertisements around the website can prevent customers from visiting the website. It can affect brand loyalty and even search engines might want to pull the website down from trending based on the reviews the sites receives from users.

Web traffic analysis helps detect spam tabs and blocks them from websites if found unreliable. It offers marketers an insight into why users find it a hassle to browse through the website and accordingly implement firewalls or other inbuilt software solutions to prevent the spammers.

• SEO strategies:

Web traffic analysis also ensures to guide marketers to develop SEO and PPC strategies to enhance sales and conversions. It educates marketers about the possibility of increasing landing page visits by improving online advertising campaigns.

Likewise, it also informs marketers about the search trends through which they are able to develop user-friendly content apparently to increase more user-traffic to the website.

In all, web traffic analysis is a detailed understanding of website performance which include laborious evaluation of user data and working towards the development of the website aimed at offering maximum satisfaction to visitors.