Marketing plays a key role in the success of any business. There are well-known four ‘P’ called the basic pillars – People, Product, Partner, and Process which gives the concise description of marketing.

With the evolution of the technology and World Wide Web, the world witnessed the evolution of new concepts for digital marketing. For digital marketing of any business and services over the internet ‘People’ are the most important to concentrate on. It is simply more traffic more business.

The term traffic can be considered as the number of visitors to the website hosted by marketing content which can be in various format. Search engine optimization or SEO is one of the futuristic and prominent methods used for generating more traffic to the website. The search engine is the largest source of web traffic. It is no rocket science to understand its importance, millions of people use different search engines like Google, Bing, and Yahoo etc.

SEO basically can be understood as a method to rank websites in search results at highest position possible. Considering the simple fact that no one will look on the last pages of the search result, it is important to optimize ranking of the website in the search results. SEO can be done using many methods depending on the particular type of the search engine. SEO strategy is the procedure to design best-optimized websites it has many aspects including keywords as the first steps.

Keywords are considered to be the first step for SEO. To understand what people are searching for is key to successful SEO. After tracing out the most searched keywords by the user, SEO is done using this keyword to drive targeted traffic to website or product.

Similar to keywords Meta tags also play a vital role in SEO. Content is considered to be the most important element of SEO. A good content reflects positivity for user experience and creates a trust that plays a more important role in binding users to the websites.

Backlinks are the external links connected to your websites on some other web-based portals, indirectly diverting traffic from other sources. Backlinks are also very crucial when discussing SEO and it affects the result of the search engine at high scale.

By providing attractive content to influence other portals and medium to use your links is the quickest way to drive traffic to a particular website. Social media platforms are highly recommended for SEO due to its heavy amount of users.

Search engines don’t miss to display the most important and influential social media content on the first pages of the search results. The best example is YouTube, it displays video content on the first page related to the keywords used to search content on Google. Hence SEO can be considered one of the most important subjects for web portals to ensure traffic in the competitive internet world.