In this digital age, directing traffic to a website has been the ultimate goal of every organization. Businesses are on the lookout for new mechanisms and methods to attract more consumers to their website. However, due to immense competition, novice companies fall short of marketing ideas and hence, end up losing the battle.

One of the best methods to generate healthy web traffic is link building. This digital marketing strategy helps to relate search strings to landing pages and is also considered an effective method to boost the popularity of a website.

A link offers direction to search engine which assists users to search for the product or service they are looking for on the internet. Furthermore, Google search engines consistently redefine algorithms periodically and use link data to carry out site assessment relating to a search query.

With internet being the current source for users to look for products, services, and information, link building would strive to remain popular among digital marketers for creating brand awareness.

Here are 3 unique link building strategies that would help digital marketers to achieve the desired outcome:

• Search presence:

To remain visible, authoritative and have a wide reach among users, online presence for business is a dire necessity. Websites act as digital information brochure that promotes the business to every user that stops by.

Search is the basis of various marketing activities such as lead generation, consumer research, and brand management and hence, search visibility should be a part of every digital marketing practice. This confirms the fact that search is responsible for generating traffic to a website.

A digital marketing professional should learn to augment the search presence and visibility for a web page or site. This can be done by defining and acknowledging link opportunity for executing link building exercises.

• Exclusive content:

Google, these days, demands content to possess narrow and focused keywords related to an organization’s domain of work. Moreover, Google only accepts quality content that is unique and offers exclusive information about the product or service and rejects content that is deviating and poorly construed.

• Developing a relationship with authors:

Google algorithms not only care for good quality content but also the website and authors which are offering the links.

The idea of an “authorship tag” highlights the authenticity of the content providing the links, while it also marks the credibility of authors.

A digital marketing professional must develop a robust relationship with influencers to generate the content required to build links.