For a business that is trying to emerge successful in the industry, generating the right amount of demand for its product, service or solution is a dire necessity. Though generating demand is a very c...

Account based marketing (ABM) is gaining significant momentum these days. Many B2B marketing professionals are considering it a viable option to generate the required demand for their products and ser...

If a prospect doesn’t convert into a buyer or only stays connected with the sales team after the lead nurturing process, it doesn’t mean that they are never going purchase the product or service. ...

Traditionally, the use of Enterprise Resource Planning (ERP) modules was restricted to larger and medium-sized organizations, as the huge investment needed to procure the software was unreasonably hig...

The mobile app development industry is constantly developing and has been an unavoidable area of innovation with advanced technologies and approaches that is assisting several firms to stay put in the...

At one point in time, social marketing or social was never a major part of any marketing strategy. Many a times, organizations unwillingly pooled in a small proportion of their budget without really i...

Online reputation management is an essential part of every digital marketing strategy as it entails the brand, customer preferences and company standards. A healthy online brand reputation is somethin...

Every year seems to introduce a new set of content marketing trends which no marketing professional can ignore. But if a marketer hops on every marketing trend they come across, they did certainly get...

With internet technology unfailingly progressing every passing year, digital advertising progresses as well. One of the most important innovations in online advertising is remarketing. But what is rem...

Did you know Pinterest is the fourth largest web traffic driver in the world? Often considered an online marketing tool for several B2C companies, Pinterest’s increased popularity in the realm of so...

Digital or online advertising spend has witnessed persistent growth over the years and is likely to take over other traditional forms of marketing such as print and television. This means that markete...

Any company planning to assimilate Enterprise Resource Planning (ERP) system into its functional operations must deliberate on its requirements and suitability before it finally makes a purchase and i...